Topic: “Trends for the Near Future: What You Need to Know”

Faculty: Marian Salzman, Author, President of Euro RSCG Worldwide PR, North America, and “One of the Top Five Trendspotters in the World”

Marian Salzman, partner and CMO at Porter Novelli Worldwide, was named one of the top five trendspotters in the world by global publisher VNU in 2004.

Marian has served as CMO at JWT Worldwide, chief strategy officer at Euro RSCG Worldwide, president of Young & Rubicam’s Intelligence Factory and worldwide director of TBWA’s Department of the Future. Earlier in her career, she was director of consumer insights and emerging media at ChiatDay and co-founded Cyberdialogue—the world’s first online market research company—in 1992.

Marian sits on the board of directors of the Bob Woodruff Family Foundation (remind.org), which works to assist soldiers with brain injuries, and is an adviser to the Berlin School of Creative Leadership’s M.B.A. program. She frequently appears in print and broadcast media. Her blog, pnintelligentdialogue.com, launched in fall 2008.

Marian is author or coauthor of 15 books on topics ranging from current affairs to the youth market to the commercial workplace. Most recently published are “Next Now: Trends for the Future” (Palgrave Macmillan, 2006) and “The Future of Men: The Rise of the Ubersexual and What He Means for Marketing Today” (Palgrave Macmillan, 2005).Marian has served as a monthly trends columnist for Psychologies (U.K.) and .net (Netherlands). She regularly pens trends and insights columns for Adweek (U.S.) and Marketing Week (U.K.), and has been cited in publications ranging from Advertising Age to the New York Times to Management Today (U.K.).

Marian’s annual trend predictions have appeared in numerous media outlets. CNN garnered the exclusive press launch for broadcast and online distribution of her 2009 forecast. In 2008, she appeared on Fox Business News, served as lead trendspotter for the Associated Press and was featured trendspotter for the Australian Financial Review’s Boss magazine.Marian started her career with a degree from Brown University and a year of graduate study in sociology at Harvard’s School of Arts and Sciences. She soon formed her own youth marketing consultancy, BKG Youth, and then landed a job at the legendary ChiatDay.

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